Conduct an informal communications audit of a fortune 500 company. Research and locate as many forms of

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Conduct an informal communications audit of a fortune 500 company. Research and locate as many forms of communications as you can find:

1) What do you notice? How consistent are the different communications?

2) What have been the key success factors?

3) Where are they vulnerable?

4) What should it watch out for?

5) What recommendations would you make to senior marketing executives going forward with their IMC strategy?

Related Book For answer-question

Fundamentals of Cost Accounting

ISBN: 978-0077398194

3rd Edition

Authors: William Lanen, Shannon Anderson, Michael Maher

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Posted Date: Aug 24, 2018 12:52 AM

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Conduct an informal communications audit of a fortune 500 company. Research and locate as many forms of

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1 what do you notice How consistent are the different communications The company is General Motors GM that is a fortune 500 company The biggest issue of General Motors is thatthe company is slow in co... View the full answer

Fundamentals of Cost Accounting

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