Congratulations! You have been appointed as a new product manager with Samsung and have been tasked to introduce the latest smartphone in a new country. Choose and research a country other than the United States, and then formulate a plan to effectively integrate this product from a global and social standpoint. Speculate on the major challenges and opportunities you anticipate facing in this role. The idea behind this discussion is for you to discuss some of the social, cultural, political, regulatory, environmental, issues and challenges that a company, like Samsung, would be faced in doing business in that country. Don't worry too much about a specific product introduction; just concentrate on some of the differences that we would find as international managers working in that country.

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If I am the product manager of India and have to introduce Samsung Galaxy S7 into Indian market I wi... View the full answer