Consider the bookstore at your college or university. Explain how each of the following terms relates to

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Consider the bookstore at your college or university. Explain how each of the following terms relates to the bookstore’s operation: consumer, internal customer, and external customer.

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

ISBN: 9781111580216

9th edition

Authors: Terence Shimp, Craig Andrews

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Posted Date: May 25, 2018 07:54 AM

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Consider the bookstore at your college or university. Explain how each of the following terms relates to

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A Customer is the beneficiary of a Good or an administration or an item or a thought acquired from a merchant seller or supplier through a monetary ex... View the full answer

Advertising Promotion and Other Aspects of Integrated Marketing Communications

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