Consider the way you buy products and services. How important is comparison-shopping to get the best deal?
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Question:
Consider the way you buy products and services. How important is comparison-shopping to get the best deal? How important is having access to truly informed customer service personnel in order to resolve questions before the purchase is made or deal with issues after the sale? What are all of the important aspects of an online shopping experience that are important to you, in priority order, and why? What would the experience have to be for you to say that the online experience was “better?” Provide a concrete shopping scenario to explain your answer.
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