Could qualitative research be used to improve quantitative methods such as surveys? Explain your answer

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Essentials of Marketing Research

ISBN: 978-0078028816

3rd edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau

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Posted Date: Nov 25, 2018 11:28 PM

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Could qualitative research be used to improve quantitative methods such as surveys? Explain your answer

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Quantitative and qualitative research are complementary methods that you can combine in your surveys ... View the full answer

Essentials of Marketing Research

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