Define franchising and list examples of companies that utilize franchising as a method of international entry.

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Strategic Management Text and Cases

ISBN: 978-1259196553

7th edition

Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara

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Posted Date: Jun 29, 2018 11:30 AM

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Define franchising and list examples of companies that utilize franchising as a method of international entry.

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Franchising is an agreement where one party called fr... View the full answer

Strategic Management Text and Cases

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