Develop the company's branding, pricing, and distribution strategy.

Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.

Develop the differentiation strategy in relation to the closest competitor.

Establish whether the company's intention is to be a leader or follower within the industry.

Specify two (2) social media and/or media tools that you would use as you develop your plan. Justify each of your chosen tools.

Suggest the integrated marketing communications that are most relevant to your marketing plan. Relate each marketing communication to your company's advertising strategy.