Discuss the effects of cultural sensitivity on international services. Read the article Global Marketing of Services and

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Discuss the effects of cultural sensitivity on international services.

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International Management Managing Across Borders and Cultures Text and Cases

ISBN: 978-0134376042

9th edition

Authors: Helen Deresky

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Posted Date: Jun 29, 2018 11:30 AM

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Discuss the effects of cultural sensitivity on international services. Read the article Global Marketing of Services and

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We see the norms values and meaning in culture comes in many different shapes and sizes Culture is f... View the full answer

International Management Managing Across Borders and Cultures Text and Cases

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