Discuss what you see as the key underlying consumer behavioral factors that must be taken into account
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Discuss what you see as the key underlying consumer behavioral factors that must be taken into account as you develop the strategy in the case of Guinness – and how you intend to use this in a positive manner.
Related Book For
Accounting concepts and applications
ISBN: 978-0538745482
11th Edition
Authors: Albrecht Stice, Stice Swain
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