Do an assessment of the organizations current marketing activities Definition/Description of overall project: Marketers recognize the power
Question:
Do an assessment of the organization’s current marketing activities
Definition/Description of overall project:
Marketers recognize the power of word-of-mouth advertising. People naturally trust the opinions of others more than the messages they receive from marketers. Technology has expanded the opportunities for word-of-mouth advertising—Facebook, brand communities, viral marketing are just a few examples.
In this program, build an E Word-of Mouth program for a company that you think would benefit from such a program. This organization could be a company that currently employs you, one that has suffered from recent negative publicity, or an organization that you think could benefit from an improved program.
Statistics for Business and Economics
ISBN: 978-0134506593
13th edition
Authors: James T. McClave, P. George Benson, Terry Sincich