Evaluate and plan the promotion tasks of a marketing manager in various stages of the product lifecycle.
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Evaluate and plan the promotion tasks of a marketing manager in various stages of the product lifecycle. Complete the worksheet. Read and write about the concept of the product life cycle and exploring psychographic segmentation variables. Sounds interesting, right?
List various marketing tactics that could possibly be used on any product at each stage of the product lifecycle.
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ISBN: 978-0324672701
6th Edition
Authors: Robert w Ingram, Thomas L Albright
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