Explain how companies find and develop new product ideas. List and define the steps in the New
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Explain how companies find and develop new product ideas. List and define the steps in the New Product Development Process. Describe the adoption process for new products, and what factors might influence the rate of adoption/diffusion.
Related Book For
Human Resource Management
ISBN: 978-1111533557
1st edition
Authors: Jean M. Phillips, Stanley M. Gully
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