Ford Motor Company (F) is an international manufacturer and seller of cars and trucks. Established in 1903, Ford has a common stock that is favored by many investors and avoided by others.

In this case, you are to perform an analysis of Ford utilizing the tools and techniques

Your analysis should be conducted from the perspective of adding the stock to a portfolio you own or manage. The intent is to purchase and hold the investment for a indefinite period (long-term holding).

Utilize the top-down approach and while published economic, industry and company-specific analysis can be used, the conclusions reached should be yours and based on your informed analysis.

Required:

1. Economic analysis

2. Industry Analysis

3. Company Analysis

4. Financial Analysis

5. Summary of Conclusions

6. Justify the buy or don’t buy decision