Question: Go to given link, read the article and answer the following question: Tie in the notions of environmental scanning, shocks, Bayesian updating and managerial bias

Go to given link, read the article and answer the following question:

Tie in the notions of environmental scanning, shocks, Bayesian updating and managerial bias as it pertains to the Blackberry article.

https://www.wsj.com/articles/behind-the-rise-and-fall-of-blackberry-1432311912

What is the difference between an event that is a shock (truly exogenous) and one that seems like it’s a shock but most likely isn’t (endogenous)?

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