Go to the Internet and do a search for marketing research firms. Look through their Web pages.
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Go to the Internet and do a search for marketing research firms. Look through their Web pages. Can you identify examples of what they are presenting to you as relating to the eleven steps in the research process?
Related Book For
Strategic Management Text and Cases
ISBN: 978-1259196553
7th edition
Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara
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