How might an understanding of the characteristics of innovations help marketers succeed in emerging markets?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Posted Date: Nov 25, 2018 11:28 PM

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How might an understanding of the characteristics of innovations help marketers succeed in emerging markets?

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The diffusion of innovations theory identifies and explains the factors that result in people any gr... View the full answer

Pricing Strategies A Marketing approach

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