How would you describe IKEA’s (www.ikea.com) overall approach to international expansion? What were some of the important successes and challenges it experienced along the way? What macro-political and micro-political risks did IKEA face when it first considered entry into Russia? What kinds of preemptive and/or proactive political strategies might it have pursued to mitigate these risks? How should IKEA respond to some of the recent scandals concerning product contamination, sourcing, and working conditions? What motivation, leadership, and international HR approaches has IKEA pursued to achieve its international success? What additional steps might it consider given its expanding global reach and impending change in leadership?

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1 IKEAs approach to international Expansion IKEA has been successful while globailizing itself at world platform It has not only balanced entire customer expetience through its strategies but has also ... View the full answer