Question: If a firm has created value is it also always able to capture that value? How does a firm create value and then what must

If a firm has created value is it also always able to capture that value? How does a firm create value and then what must it be able to do to capture that value? Please provide an example of a firm that has been able to create value.

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To begin with it is worth stating that Marketing is the process by which companies create value for ... View full answer

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