If you were developing a marketing campaign for the Harley-Davidson Motorcycle Company, what group of consumers would you target? What if you were marketing an iPod? What about time-shares (vacation-ownership opportunities) in Vail, Colorado?

For each of these products, explain if and how you would market these on the internet or social media and identify at least five segmentation characteristics that you‘d use in developing a profile of your customers,

Explain the segmentation category into which each characteristic falls—demographic, geographic, behavioral, or psychographic. Where it‘s appropriate, be sure to include at least one characteristic from each category.

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Marketing I would aim at the following Group of Consumers market segment the one with tattoos youth ... View the full answer