Imagine that you work as a project manager for a company that buys and sells used textbooks. The main sales channel is a web application. A few customers have requested the creation of a mobile application with the ability to scan barcodes. The CEO wants you to prepare a formal business case before a decision is made on whether or not to build the mobile application. For this activity, you are free to draw assumptions on the company structure, costs, goals, and key performance indicators (KPIS). However, you must clearly document each if assumed.

Write a business case in which you address the following:

1. Examine measurable organizational value (MOV). Identify areas of impact, the desired values, and a time frame for achievement.

2. Suggest at least two (2) alternatives to developing a mobile application. Justify the consideration of such alternatives.

3. Analyze the feasibility of developing the mobile application and your suggested alternatives.

4. Define the cost of ownership of the mobile application.

5. Define the benefits of ownership of the mobile application.

6. Predict the return on investment (roe) of the mobile application and your suggested alternatives.

7. Identify risks associated with developing the mobile application.

8. Propose a final recommendation of whether or not the organization should develop the mobile application or one of your alternatives.

Answer rating: 100% (QA)

1 Measurable organizational value The impact developing the mobile application is that it will increase the number of consumers to the companys products The second value of this application is that we ... View the full answer