In the era of micro financing business in Ghana, most of the players in the industry are failing to adopt proper and best financial practices. Hence this had led the whole industry to attracting bad press from both general public and the media at large. Despite the existence of this development, quick money, a micro financing limited intend to well out wide range of micro financing product into the Ghanaian market. Assuming you work for this enterprise as communication manager,

Prepare simple strategic communication plan to be implemented by the marketing department to successfully highlight all the add on or the brand equities inherent in the product to the targeted market

Answer rating: 100% (QA)

Marketing is an exciting process and one that lends itself to creativity enthusiasm and innovation Preparation of a marketing plan requires information that is available within the organization and in... View the full answer