Is it ethical for companies to avoid certain segments? For example, many brands do not target low-income

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Is it ethical for companies to avoid certain segments? For example, many brands do not target low-income consumers. Is that unethical?

Maslow looked at the different levels of need satisfaction. Find two ads that are directed one of the levels of satisfaction. Describe the product/service and the add Explain which level the ad is aimed at and why you think so.

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Contemporary Auditing

ISBN: 978-1285066608

8th edition

Authors: Michael C. Knapp

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Posted Date: Jun 29, 2018 11:30 AM

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Is it ethical for companies to avoid certain segments? For example, many brands do not target low-income

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Segment Targeting and Maslow theory of needs Most businesses except nonprofit organizations are esta... View the full answer

Contemporary Auditing

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