It is vital for marketers to know what, when, and how individuals or business customers buy, but even more important understands why. This is the focus of our discussion. Marketing: An introduction Boston, MA: Pearson Education, Inc. Marketing: An introduction. Boston, MA: Pearson Education, Inc.

Consumer and Business Marketing Before engaging in the discussion read/view all of the readings and resources provided in the unit. How will you market these, based on the different decision processes of each market? Pick two of the environmental forces you believe will have the most impact on the paper towel market and describe why you believe this.

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Marketing Environment From a descriptive point of view the term marketing environment would illustrate all factors within a given market that are attr... View the full answer