Languages barriers, cultural differences, value systems, religious beliefs, etc. are all reasons why marketing initiatives can fail in foreign countries if proper research is not done prior to the product launch. In many cases, these mistakes, stemming from insufficient market research, can cost businesses millions of dollars.

Required:

Find a real-world example of an instance when a company failed when trying to market a product in a foreign country. Explain what the product or campaign was and why it failed when entering the new country.

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