Multiple Choice Questions:

1. A firm's market, its producer-suppliers, and its marketing intermediaries are generally classified as _________ forces.

A. stagnant micro-environmental

B. external micro-environmental

C. indirect macro-environmental

D. internal micro-environmental

E. stationary macro-environmental

2. Your textbook defines a(n) __________ as people or organizations with wants to satisfy, money to spend, and the willingness to spend it

A. consumer

B. facilitator

C. macro-environmental force

D. intermediary

E. market

3. The Atlanta Symphony Orchestra. NASCAR, and the local movie house are all part of each other's___________environment.

A. demographic

B. competitive

C. technological

D. legal

E. cultural

4. Modern marketing research includes all of the following EXCEPT:

A. play ing a role in strategy planning

B. recognizing the researcher's responsibility to develop information that will be useful to managers

C. making decisions

D. assessing the success or failure of strategy implementation

E. collecting data

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