Multiple Choice Questions:

1. Dun & Bradstreet Professional List Services can provide you with the names and addresses of all the people who subscribe to Farmland magazine. You can narrow the list down further by requesting information on subscribers who make more than 570.000. A feed and fuel supply company who buys this list is acquiring a(n):

A. information source

B. facts sheet

C. information base

D. database

E. trade record

2. The SECOND step in the marketing research procedure is to:

A. gather primary data

B. define the objective

C. conduct an informal investigation

D. perform a situation analysis

E. gather secondary data

3. ____________arc data gathered for a purpose different from yours.

A. Formal data

B. Primary data

C. Research hypotheses

D. Secondary data

E. Source analyses

4. One of the biggest mistakes made in marketing research is to:

A. use a mail survey without first doing focus group interviews

B. hire an outside agency to gather information

C. collect primary data before exhausting the information available from secondary sources

D. begin the search for primary data after all secondary data have been gathered

E. refine the problem definition

Answer rating: 100% (QA)

1 A... View the full answer