Overview you are a consultant who works for the Diligent Consulting Group. In this Case, you are

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Question:

Overview you are a consultant who works for the Diligent Consulting Group. In this Case, you are engaged on a consulting basis by Loving Organic Foods. In order to get a better idea of what might have motivated customers’ buying habits you are asked to analyze the ages of the customers who have purchased organic foods over the past 3 months. Past research done by the Diligent Consulting Group has shown that different age groups buy certain products for different reasons. Loving Organic Foods has sent a survey to 200 customers who have previously purchased organic foods, and 124 customers have responded. The survey includes age data of past customers who purchased organic foods in the previous quarter.

Create a frequency distribution (histogram) of the age data that was captured from the survey. You should consider the width of the age categories (e.g., 5 years, 10 years, or other). That is, which age category grouping provides the most useful information? Once you have created this histogram, determine the mean, median, and mode. After you have reviewed the data, write a report to your boss that briefly describes the results that you obtained. Make a recommendation on how this data might be used for marketing purposes. Be sure to conduct adequate research on organic foods industry, organic market analysis, and healthy food industry using IBIS World database or other databases such as Business Source Complete (EBSCO) and Business Source Complete - Business Searching Interface in our online library. Provide a brief description on the industry background and the consumer changing attitudes and behavior toward healthy lifestyles. Also identify the customer demographics of organic food industry and explain how the customers of Loving Organic Foods are different from this target market. Data: Download the Excel-based data file with the age data of the 124 customers:

Use these data in Excel to create your histogram:

Age Data from Survey Response
42	65	70	57
38	34	41	34
51	38	44	25
37	47	75	70
52	68	29	58
73	66	61	62
38	65	23	32
42	57	75	71
30	47	23	25
48	78	41	38
28	47	34	54
75	23	40	70
44	36	56	36
21	21	68	35
62	39	59	64
65	38	74	74
72	70	24	58
45	42	33	41
43	35	63	26
34	48	66	73
68	60	24	34
67	46	40	52
32	64	53	57
49	46	43	28
48	78	77	58
43	48	44	24
56	27	27	23
54	66	38	55
78	30	28	45
60	57	24	41
29	58	57	39

• Brief introduction to/background of the problem.

• Provide a written analysis that supports your Histogram age groups (bins).

• Brief description of organic food industry and target market characteristics such as their demographics, lifestyles and shopping behaviors.

•Provide a written analysis that supports your Histogram age groups (bins).

• Based on your analysis of the histogram data, provide complete and meaningful recommendations as the data relates to Loving Organic Food’s marketing strategy..