Packaging initially was designed to have the practical purpose of holding contents together and protecting the goods as they process through the distribution channels.

Explain how the functions of packaging have evolved into a marketing vehicle for brand recognition. What should marketers know about effective package labeling?

Answer rating: 100% (QA)

1 Packaging is an important part of the product that not only helps in marketing of that product but also acts as a medium of communicating production information and brand image Packaging is one of t... View the full answer