Pick a product or brand of your own choosing that is sold in your geographical area. From an examination of any marketing materials (advertising, packaging,
Pick a product or brand of your own choosing that is sold in your geographical area. From an examination of any marketing materials (advertising, packaging, website, for example) and reflecting the 4P’s of marketing, construct a value proposition for it.
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Value proposition is a positioning statement that concentrates on explaining what benefit are provided by our product and for who As well as how uniqu...
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Authors: Ray R. Venkataraman, Jeffrey K. Pinto
1st edition
1506302935, 1506302939, 978-1506302935
