Procter & Gambles New Web Strategy: One of the things P&G already knows about online shoppers is
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Procter & Gamble’s New Web Strategy: One of the things P&G already knows about online shoppers is that they expect brand Web sites like Pampers.com to offer the most information anywhere about a product line, including all its size, packaging, and product options. Do you think online outlets like P&G’s eStore can convert more shoppers’ needs for information like this into Internet sales? What other purposes can a pilot Web site like the eStore serve for retailers?
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Business Statistics a decision making approach
ISBN: 978-0133021844
9th edition
Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry
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