Product promotion refers specifically to all activities undertaken to Inform consumers about the product Ensure that the

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Product promotion refers specifically to all activities undertaken to

Inform consumers about the product

Ensure that the product price is what consumers will pay

Ensure that the product price is higher than the competition

Inform consumers and encourage them to buy the product

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Auditing and Assurance services an integrated approach

ISBN: 978-0132575959

14th Edition

Authors: Alvin a. arens, Randal j. elder, Mark s. Beasley

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Posted Date: Nov 07, 2018 12:39 AM

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Auditing and Assurance services an integrated approach

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