Provide the product mix for the new offering including features and benefits, branding, any other products in
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Provide the product mix for the new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
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Management Fundamentals Concepts Applications & Skill Development
ISBN: 978-1483352268
6th edition
Authors: Robert N. Lussier
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