Read a case study “Google Designs Quality Services with Customers in Mind” and answer the questions:

1. Think about the Internet search engine you use most often. If it is Google, what is it about Google that attracts you as a user? If it is not Google, what could Google learn from the search engine you use that that could help make it better?

2. What parallels do you see between developing a high-quality service product and a high-quality manufactured product? Make your answer as substantive as possible.

3. Is Google a company that was simply at the right place at the right time, or is many of its service innovations truly? Explain your answer.

Answer rating: 100% (QA)

Google Designs Quality Services with Customers in Mind Think about the Internet search engine you use most often If it is Google what is it about Goog... View the full answer