Read about the strategic importance of the value proposition. It is important for an organization to understand
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Read about the strategic importance of the value proposition. It is important for an organization to understand that the value proposition can change over time.
Read the article below about the change in the value proposition of the hotel industry.
Write a paper discussion the shift in the proposition and explain why these changes are happening. https://www.economist.com/gulliver/2016/07/18/north-americans-feel-better-about-hotels-than-ever-the-goodwill-is-unlikely-to-last (Links to an external site.)Links to an external site.
Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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