Read JAKADA'S (2014) article on building global strategic alliances. What steps should the exporter take to ensure
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Read JAKADA'S (2014) article on building global strategic alliances. What steps should the exporter take to ensure success when forming an alliance? What issues might arise when forming an alliance? What benefits might a global alliance bring?
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International Business and the New Realities
ISBN: 978-0136090984
2nd Edition
Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger
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