Read the article "Rohm and Hass (A) New product Marketing Strategy" and answer the following questions:

1. what should joan macey do? a. specifically with respect to pricing? b. specifically with respect to distribution?
2. what is the appropriate strategy for marketing a kathon mwx type of product?
3. what role do formulators play in taking this product to customers? mill supply warehouses?
4. what role can the supplier play in developing this market?
5. what factors have led to the failure of kathon mwx
6. why is kathon 886 mw so successful?
7. how should joan macey implement her plan of action?
8. should joan macy be handling this product at all? if not, how can a company realistically introduce new products without compounding organizational problems?

Answer rating: 100% (QA)

Haas and Rohm Case Study 1 Joan Macey who is the marketing manager must adopt two strategies Geared towards ensuring that the actual sales volume 74 boxes for the Kathon MWX product attains the budget... View the full answer