Read the article Sources for the Vignette This task is not all about customer loyalty, marketing strategies

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Read the article “Sources for the Vignette”

This task is not all about customer loyalty, marketing strategies and brand equity. Basically you have to summarize the views of the article and give reasons why you agree or disagree with those views. There are three views in the article,

1. VISCERAL EXPERIENCE

2. PERFORMANCE SPACE AND

3. EMOTION.

Just summarize these three views and give the reasons why you agree or disagree with these.

Related Book For answer-question

MIS Essentials

ISBN: 978-0133807479

4th edition

Authors: David M. Kroenke

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Posted Date: Aug 28, 2018 12:29 AM

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Read the article Sources for the Vignette This task is not all about customer loyalty, marketing strategies

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Visceral Experience Performance Space Emotion The article basically talks about the importance of building excitement and emotion throughout the perfo... View the full answer

MIS Essentials

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