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Read the article Starbucks coffee company: Transformation and renewal, and then answer the following question: What were the most important factors behind Starbucks decline in

Read the article “Starbucks coffee company: Transformation and renewal”, and then answer the following question:

What were the most important factors behind Starbucks’ decline in 2007 and 2008? How much of this did Shultz see in 2007? 2008? Which factors were less obvious?

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