Read the article, Zipcar: Refining the Business Mode:

Boston has a population of greater than 500,000. It is home to numerous colleges, including Harvard and MIT—as a result, the population is highly educated. Traffic is a bit of a problem in the city, and parking can be a challenge.

Using a reference source, such as refdesk.com or US Census, identify another city in the U.S. that you think would be a good fit for Zipcar. Support your decision with information found at one or more of these websites.

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ZIPCAR Redefining the Business Model Introduction This article talks about the idea behind the Zipcar business model the founders development of the business plan need for financing marketing techniqu... View the full answer