Read the book:” Donnelly, J. and Peter, J.P. (2013) Marketing Management: Knowledge and Skills. (11th ed.).” and answer the following questions:

1. A vital portion of a Marketing Research Project (futuristic) is to determine where we have been (past) and where we are now (present). Peter and Donnelly discuss the Situational Analysis concept. In today's economy, which of the 5 environments do you think are the most important and why?

2. Give an example of how you have seen this applied in your own company or a company you have observed.

Answer rating: 100% (QA)

1 Situational analysis includes methods that analyse the organizations internal and external environ... View the full answer