Read the case: Managing the International Joint Venture (IJV) and answer the following: 1. Why did the
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Question:
Read the case: Managing the International Joint Venture (IJV) and answer the following:
1. Why did the companies opt for IJV’s instead of other market entry methods?
2. What problems did these IJV’s have? What were the causes of such problems?
3. Prepare a list of do's and don'ts for IJVs based on these illustrations
Related Book For
International Marketing & Export Management
ISBN: 978-0273743880
7th edition
Authors: Gerald Albaum, Edwin Duerr
Posted Date: