Read the case study “Chipotle Mexican Grill” and answer the following questions:

1. What are the strategically relevant components of the global and U.S. food service macro-environment? Does international expansion make sense for future expansion of Chipotle Mexican Grill?

2. What is competition like in the food service industry? Which of the five competitive forces is strongest? Which is weakest? What competitive forces seem to have the greatest effect on industry attractiveness and the potential profitability of new entrants?

3. How is the market for food service, and fast-food providers in particular changing? What are the underlying drivers of change and how might those forces individually or collectively make the industry more or less attractive?

4. What key factors determine the success of food service providers?

1. What recommendations would you make to Chipotle Mexican Grill to improve its competitiveness in the food service industry? Does Chipotle enjoy a competitive advantage over its chief rivals? Does the company have a winning strategy?

5. What evidence do you find in this case, either explicitly or implicitly, that indicates that Chipotle Mexican Grill has a mission, core values, or is practicing decision-making that would comport with a Christian worldview?