Read the case study Citigroup Inc and answer the questions: 1. Why should Citigroup Inc. invest in

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Read the case study “Citigroup Inc” and answer the questions:

1. Why should Citigroup Inc. invest in mobile banking?

2. What do you think Citigroup Inc. should invest or strategize in to become more profitable?

3. Do you think Citigroup in general has grown too largeto handle its internal base and customer base?

4. What external factors do you think that can be controlled by Citigroup?

5. Did Citigroup Inc. handle its Japanese branch properly? Why or why not?

Related Book For answer-question

Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Posted Date: May 30, 2018 12:51 AM

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Read the case study Citigroup Inc and answer the questions: 1. Why should Citigroup Inc. invest in

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Case of Citigroup Inc 1 Citigroup should invest in mobile banking to increase its scale of operations Mobile banking is an investment that can go as far as the interior parts of the country People who ... View the full answer

Marketing

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