Read the case study Management Information System MIS 201 1. Why are data, information, business intelligence, and

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Read the case study Management Information System MIS 201

1. Why are data, information, business intelligence, and knowledge important to Apple? Give an example of each type in relation to the iPad.

2. Explain how Apple achieved business success through the use of information, information technology, and people.

3. Evaluate how Apple can gain business intelligence through the implementation of a customer relationship management system.

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Posted Date: Nov 28, 2018 02:37 AM

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Read the case study Management Information System MIS 201 1. Why are data, information, business intelligence, and

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1 Data information business intelligence and knowledge are critical to Apple as they allow them to understand users interests and the improvements the ... View the full answer

Contemporary Marketing

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