Read the case study Marc Inc and analyze it regarding basic needs, drivers of change, emerging consumer
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Read the case study “Marc Inc” and analyze it regarding basic needs, drivers of change, emerging consumer expectations, and inspirations
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Managerial Decision Modeling with Spreadsheets
ISBN: 978-0136115830
3rd edition
Authors: Nagraj Balakrishnan, Barry Render, Jr. Ralph M. Stair
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