Read the case study “McDonald’s in IndiaNo Hamburgers Please” and answer the following questions:

1. What approach to international business is McDonald’s following: ethnocentric, polycentric, or geocentric? Explain.
2. Does the movement into the Indian market represent any risks for McDonald’s? Explain your answer.
3. What lessons can be learned by other MNCs from McDonald’s experience in India?

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1 I would say that McDonalds follows the polycentric approach in international business with India A... View the full answer