Question: Read the case study on Microsoft and write a paper in which you need to address the following: I. Summary: Summarize into two paragraphs the

Read the case study on Microsoft and write a paper in which you need to address the following:

I. Summary:

Summarize into two paragraphs the entire paper.

II. Introduction:

a. History of Microsoft

b. Different Products

c. Competitors

III. External Factors:

a. Opportunities

b. Threats

c. Global/Legal Issues

d. Technology

IV. Internal Factors

a. Strengths

b. Weaknesses

c. Competitive Factors

d. Critical Success Factors

e. Financial Analysis

V. Competitive Strategy:

a. How Microsoft competes

b. What Microsoft is doing to separate them from competition

VI. Innovation and Development

VII. Advertising and Marketing

VIII. Ethical Issues/Legal Issues

IX. Suggestions

X. Conclusion:

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