Read the case study “Southwest Airlines in 2016: Culture, Values, and Operating Practices” and answer the following questions:

1. Is there anything that you find particularly impressive about Southwest Airlines?

2.What grade would you give Southwest management for the job it has done in crafting the company’s strategy? What is it that you like or dislike about the strategy? Does Southwest have a winning strategy?

3. What are the key policies, procedures, operating practices, and core values underlying Southwest’s efforts to implement and execute its low-cost/no frills strategy?

4. What are the key elements of Southwest’s culture? Is Southwest a strong culture company? Why or why not? What problems do you foresee that Gary Kelly has in sustaining the culture now that Herb Kelleher, the company’s long-time spiritual leader, has departed?

5. What strategic issues and problems do Gary Kelly and Southwest executives need to address as of mid-2016?

Answer rating: 100% (QA)

1 Yes There several things that I find impressive about Southwest Airlines The first one is low fares It is evident that Southwest Airline has a cost advantage This gives the airline pricing power in ... View the full answer