Read the following case and give response:

For many years, company executives wrestled with the notion of their corporation’s responsibility to its society. They would argue a business’s only responsibility is to its shareholders, but over the course of time it was soon realized this idea had to be achieved within the current laws in place. The creation of these laws also brought about new federal agencies like OSHA, EPA, and the EEOC, which in turn established public policy and changed the landscape of what corporation’s social responsibilities entailed. Economic and legal reasons were no longer the only concerns of company leaders, but ethical and philanthropic components were introduced as areas of obligations to society.

The NFL, for example, is a great case study on how the four different components of Corporate Social Responsibility have changed the image of the league. As we all know, sports entertainment dominates the current television viewership in the US with the biggest draw, the Super Bowl, pushing the limits of household viewership records. Marketing managers know advertisement produces sales so they gladly pay millions of dollars on advertisements during the Super Bowl, and all the revenue goes to the NFL. Also, the television contracts between the league and networks are extremely lucrative which only serves to increase the economic value of the NFL.

As with every business, there are laws in place that serve to protect the employees or laborers. In 2011, the NFL was in a lockout over the current labor agreement and many thought the season would be canceled. Eventually, both sides came to an agreement and both parties agreed upon a new contract, which serves as an illustration that even the mightiest of companies is subject to federal laws and the legal responsibility to its employees, the football players. Another corporate social responsibility of the NFL is its ethical and philanthropic duties. Recently, there has been some negative publicity on the league involving cases of domestic violence. Up until now, the NFL’s personal conduct policy was tolerant of domestic violence and the consequences were undeniably lax. The social outrage against the NFL during the public legal proceedings brought to light the need for better ethical standards for the players. And finally, in an effort to help educate parents on child obesity problems, the NFL started the Play 60 Challenge which tries to get kids to exercise for at least 60 minutes a day. From advertisements that increase the value of the NFL, to bargaining in good faith with labor representatives to comply with US labor laws, and reforming personal conduct policies of its employees to coincide with changing ethical standards, and lastly the opportunity for giving back to local communities, we can see how the NFL and commissioner work to meet the ever changing CSR role.

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