Read the following paper and write your response:

How would you advise the networks to “franchise” DeGeneres based on your study’s results?

The networks need to be advised to franchise DeGeneres is by incorporating an increase in the amount of advertisements for the daytime show. The types of advertisements need to include the actual image and reality of the show from the upbeat and inspirational qualities that it already has. Promoting what the show is and knowing who to target, females, is a sure way to help franchise DeGeneres. Advertising can go beyond the simple marketing concepts and turn into other businesses promoting The Ellen DeGeneres show.

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